Business articles

Storytellers rule the world

Storytellers rule the world

Depending on the source, it was either Plato or the American Hopi tribe that once said: "Those who tell the stories rule the world." I came to the same conclusion independently more than a decade ago, and it is this revelation that has influenced the course of my career. Why is this sentiment so important...
How to be as awesome as Aquaman (business lessons from the King of Atlantis)

How to be as awesome as Aquaman (business lessons from the King of Atlantis)

Aquaman will hit the big screen in the next couple of years, with Jason Momoa playing the aquatic superhero in Justice League and solo movies. He's an awesome superhero, and a powerful, underrated one at that. The story of Aquaman and his heroic exploits is one of exemplary living, overcoming challenging...
Why a journalist should run your brand newsroom

Why a journalist should run your brand newsroom

Marketers and journalists will fundamentally disagree on the best way to create content. Marketers and PR professionals are hard-wired to put the product/company first. Journalists put the consumer first. For this reason alone - but several more - journalists should be in the box seat when it comes...
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